Myrtha B. Casanova Mederos

Founder of the European Institute for Diversity Management

Sponsored by Artistas, which promotes inclusiveness

Social and professional artists with disabilities

Author of The Power of Difference

D. in English and French Philology at the University of Havana, Advertising Technician, School of Industrial Engineering of Madrid, P.A.D.E. of the programme of high business management at the Instituto de Estudios Superiores de la Empresa (I.E.S.E.).

She is founder and president of the European Institute for Diversity Management. VISION: diversity inclusion is key to sustainable socio-economic development. MISSION: to research and develop management models for regions, the corporate world, and SMEs globally.

She created the Diversity Charters for the DGV of the European Union whose objective is to disseminate to companies and institutions the 2000 Directives on equal opportunities and inclusion of all diversity profiles.

Teacher of Buiness Management, Policy and Strategy in the European University. Created the MBA in Diversity Management of ESADE

Co-founder of the direct marketing multinational Stanhome in Spain and CEO of the Naisbitt Group for trends and foresight.

Myrtha has promoted 42 transnational structural and social fund projects in the EU.



Myrtha Casanova is a former President of the European Women Management Development Network and a member of the European Union Women's Lobby.

Ms Casanova was nominated "A Woman for Europe" in 1996 by the British award committee.

She has been named a Diversity Pioneer by Diversity Profiles magazine in the United States.

It has received the ALARAES Foundation award for innovation and support to the socio-economic environment in Spain.

Awarded by EVAP, association of women of Valencia as an exemplary woman.

Twice voted among the TOP100 women leaders in Spain

The OSADAME association has honoured him for 20 years of helping 6,000 women to set up their own businesses.

Ms. Casanova has received "La Creu de Sant Jordi", an award given by the Generalitat de Catalunya.

The International Association of Diversity and Inclusion Professional recognises Ms. Casanova as a "Diversity Legend".