Multi-culture and multi-diversity of employees of the organisation is key to constantly re-invent and hold a leading edge in the new typology of markets.
Cultural difference fosters higher potential to propitiate effective interaction among members of a team. New points of view, open new alternatives.
Because the very diverse nature of cultures, provide major sources of creativity. Hold richness in its code of values which contribute to the resolution of the complexity and challenges which today confront organisations.
Demographic differences facilitate the identification of the needs of external publics of the organisation, and contribute to create products and services to attract and retain new market cluster; as well as to develop new relation of loyalty that contribute to the sustainability of companies